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Why do we fall in love with things we build ourselves, even when they're objectively worse than the store-bought version?
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- Why do we treasure the furniture we struggle to assemble, the cake we bake ourselves, or the project we put hours ...
- Ever wonder why you feel so proud of that IKEA bookshelf you built—even if it's a little wobbly? That's the
- You spent four hours building a bookshelf. It's crooked. It wobbles. And somehow — it's the most beautiful thing you've ever seen.
In summary, understanding What Is The Ikea Effect gives us a better perspective.